Storytelling by Disney
Storytelling by Disney Josh D'Amaro is one of the frontrunners to be the next CEO of The Walt Disney World Company (1). I actually met Mr. D'Amaro on one of my first days off. He was just walking through one the of theme parks, and was a super nice guy. He was happy to take a selfie with me and asked how I liked the college program. Back in August, he gave a presentation at the INBOUND conference where he talked about Disney's six steps for storytelling. Cast members had a link to watch through the employee portal, but the video is not publicly available. However, Forbes author Megan duBois wrote a nice article summarizing the speech, and I'd like to quickly walk through the six steps D'Amaro described (2). 1. Emotional Connection. I have seen this first hand as a cast member on Big Thunder Mountain. Parents will tell their kids about their first time riding the ride, or being in the park. I get to see kids that start off the ride pretty scared come off the ride el...